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Puglia is an Italian region with about 4 million inhabitants whose capital is Bari. It is divided into 6 Provinces: Bari, Barletta-Andria-Trani, Brindisi, Foggia, Lecce, Taranto. It represents “the stiletto heel” if we imagine the Italian territory as a boot.

Puglia is the largest region for its coastal extension with about 865 km. The coast is characterized by cliffs, rocky and sandy stretches.  The Ministry of Health declared 98.6% of the Apulian coasts to be bathing.

Most of the inland region is flat and hilly, the Tavoliere delle Puglie is a famous one, with an extension of about 3,000 square kilometers which makes it second in size in Italy only to the Po Valley.

Another well-known valley is the Itria valley, which is located in the middle of Bari, Brindisi and Taranto, is characterized by the highest concentration of trulli, typical Apulian structures, and a sparse population.


The climate is the Mediterranean, with hot, windy, and dry summers and mild winters, with rare snowfall. Rain typically occurs in late autumn and winter.

Puglia with a population of about 4 million inhabitants has 140,000 foreigners.

Tourism represents a source of income with over 2.8 million annual visitors, but unfortunately, it is still a limited number compared to its potential. In fact, it is mainly national and still seasonal tourism. On the other hand, the Puglia region has been named among the top 20 Best Value Travel Region in the World by National Geographic.

Typical architectural constructions of Puglia, as well as UNESCO heritage, are, as already mentioned, the Trulli, i.e. conical-shaped constructions in “dry” stone with the roof covered with limestone.

The area of ​​greatest construction of the trulli is the Valle d’Itria, therefore in the territories of Alberobello, Ceglie Messapica, Cisternino, Locorotondo and Martina Franca.

Real estate market 

The real estate market differs depending on the area, the properties for sale in the province of Bari are around € 1,500 / sq m, in the province of Taranto with an average of € 1,000 / sq m.

The real estate interests, especially of foreign buyers, have been growing dramatically over the years. Analyzing the data, in 2010 foreign investments in the purchase of houses, farms, and farmhouses were around 5%. Ten years later, there were over 10,000 real estate sales, with a transaction of almost 3 billion euros. A trend that has allowed Puglia to be the first among the southern regions for transactions volume.